DROP 001 / THE ORIGINALS

THIS IS A
STUPID SPORT

Swim. Bike. Run. Question your decisions. Gear for triathletes — and the people who love them anyway.

WHY ARE WE LIKE THIS?

HEALTH. FRIENDS. FREEDOM. FOOD.

For some reason, swimming, biking, and running make life better. So we keep showing up.

ATHLETE

I DO STUPID SPORTS.

For the people who signed up on purpose. More questionable decisions are on the way.

SUPPORT CREW

I LOVE SOMEONE WHO DOES STUPID SPORTS.

For the people with snacks, signs, and patience. Your turn is coming.

WE TAKE THE SPORT
SERIOUSLY.

Ourselves, not so much.